• I appreciate Werrlein Properties (WP) leading tours through the building a few weeks ago. I live directly across the street, and had no idea of the beautifully aged interior and fantastic design details from three distinct periods in the 20th century (early industrial era, 50's modernism, and 70's funk). My immediate thought was "Whoa! Why has this place not been used for film, TV, and photography shoots this whole time?!" It seems a huge loss of built-in capital that could only be possible through the "deterioration" over time. I imagine many creatives and producers would pay top dollar for using the site. Not to mention the rampant instagrammers that have been hitting Green Owl's murals along Route 1--they'd probably pay an easy 5 bucks to be allowed in the WSSC building with their iphones. So, while I was involved in the difficult conversations around the building's historic value and the residential potential WP sees in it, this thought remained in the back of my mind. Then this past weekend, I became acquainted with the amazing Heather Roymans (Partner & Executive Director of IFDC) through her participation in the Her Story panel at Pyramid Atlantic. It is lucky for us that such an experienced producer lives in the neighborhood. This gave enough legs to my left field idea that I'm sharing now: What if WP used their capital to purchase and stabilize the building enough so that it could be used as an income-generating site for film and photo shoots? What if Roymans advised, with her expertise and background? WP could own, maintain and profit from production uses; the building’s “deterioration” becomes an aesthetic asset, rather than a blight, and the multi-use parking lot remains available for community uses while also being a staging area for production companies. This idea has not gone away for months, which signals to me that it’s worth sharing. And perhaps, if all parties are willing, at least it’s worth a meeting between city council, WP, and Roymans. I am an art historian by trade, and am willing to offer whatever advice I can, though I can’t speak to the actual financial feasibility of this idea. But again, we seem stuck between a rock and a hard place as a community, and I am compelled to share my out-of-the-box idea. –Josh T. Franco